The PRIMA – STANDARDS Tee represents the baseline—not the exception.
It’s built around the values that define alignment, maturity, and self-respect:
Peace. Respect. Inspiration. Motivation. Accountability.
This shirt isn’t loud because standards don’t need to be. It’s designed for those who understand that real confidence is quiet, discipline is attractive, and accountability is the foundation of trust.
PRIMA doesn’t chase attention.
PRIMA sets the tone.
Wear it as a reminder of the standards you live by—and the ones you expect.
Crafted from a premium heavyweight cotton blend, this tee delivers a structured, confident fit that holds its shape wear after wear. The fabric is soft without feeling thin, substantial without being stiff—designed for comfort, durability, and everyday authority.
Every detail is intentional. From the clean construction to the minimalist branding, this tee is made to stand up to real use, not just first impressions.
It’s built around the values that define alignment and self-respect:
Peace. Respect. Inspiration. Motivation. Accountability.
This shirt isn’t loud because standards don’t need to be. Quality speaks first. Presence follows.
PRIMA sets the tone.
PRIMA sets the standards.
